2 Smart Cookies Logo

Challenge: Two smart women run this hip confectionary catering business in the trendy Bloor West Village area of Toronto. They required a logo that was both playful and easy to identify on their packaging. They also needed to advertise both their cookies and cupcakes in the same logo.

Solution: We designed this logo with their audience in mind, using bright colours and a hand-drawn font. We came up with a symmetrical design, framed in an ellipse, so it would look good on round stickers that could be easy to identify on their packaging. See how we incorporate this design into their website, 2SmartCookies.ca.

Beechgrove Country Foods logo

Challenge: Beechgrove Country Foods is a meat processing plant for distributors of large chains and wanted a logo to help their brand stand out on supermarket shelves.

Solution: Degroot Design presented this traditional "deli-style" looking logo to reflect their expertise as "Cooked Meat Specialists".

Card Guard Logo

Challenge: To design a logo for an online company that helps victoms of identity theft regain their stolen information.

Solution: We developed a logotype and icon that played on the imagery surrounding identity (fingerprint) and theft (magnifying glass).

Council of Human Development Logo

Challenge: To design a logo for an international council dedicated to advancing research in the area of child psychology.

Solution: We created a logo with warm tones where the CHD initials envelope the "global" community.

Cocoa Media Logo

Challenge: To design a logo for a hip, urban writer, that reflected both her personality and writing style.

Solution: We focused on the word-play "cocoa media" to create a logo that reflects "warmth/richness with writing". We also designed the client's website cocoamedia.ca using WordPress as a CMS.

Ethical Trading Logo

Challenge: To design a logo for a supplier of eco friendly products.

Solution: We designed the logo with the image of a tree in place of the T, to symbolize sustainability. We also designed their website, ethicaltrading.ca, using WordPress as a CMS.

Healthy Heart Meals Logo

Challenge: To design a logo for a healthy "diet delivery" service.

Solution: We created the logo icon of the apple, with a bite in the shape of a heart taken out of it as a play on both "eating healthy" and "healthy heart".

iCarol Logo

Challenge: To enhance a pre-designed logo for a company that provides scheduling software to the non-profit sector.

Solution: We digitized the existing logo and added a 3-dimensional effect to the icon.

Love Sex and Seduction Tradeshow Logo

Challenge: To design a logo for an "adult social interest" tradeshow..Solution: We designed a "tatoo" looking logo that was incorporated throughout their marketing pieces in a fun way. We also designed their website, and all of their marketing materials.

mdBriefcase Logo

Challenge: To "Canadianise" a pre-existing logo for a medical marketing firm.

Solution: We incorporated the "maple leaf" symbol into the logo. We also rebranded all of their marketing pieces with the new logo.

Memory Connections Logo

Challenge: To design a logo for a company that helps people suffering form memory loss.

Solution: We designed the logo as a rubics cube puzzle, since the client used puzzles as part of their treatment. We also designed their website.

Platinum Trading Solutions Logo

Challenge: To design a logo for financial traders.

Solution: We designed this logo, based on their colour-choice of "Platinum", and image of a "sun-rising" to signify the beginning of a new day.

Tangerine Logo

Challenge: To design a logo for an eNewletter dedicated to everything new about eCommerce.

Solution: We designed a whimsical yet legible logo to reflect this burgeoning industry.

Ultimate Traders Toolbox Logo

Challenge: To design a logo for a CD-Rom training softwawre that targets the "finacial trading" industry.

Solution: We combinined the ideas of "empowerment" (lightening bolt) with "metallic toolbox" to design the final logo.

Tman Solutions Logo

Challenge: To revamp an existing logo for a programming company that specializes in eCommerce solutions for the food-delivery/catering industry.

Solution: We revamped their existing logo, cleaned it up and created a more finished look. We also desinged their website tmansolutions.ca

WorldVotes Logo

Challenge: To design a logo for a website that tracked the international popularity of Obama vs. McCain during the 2009 US election.

Solution: Our idea was to create a non-partisan, decidingly american looking logo with "global" and "voting" iconography.

Your Vogue Logo

Challenge: To design a logo for a new "jewellery party" business

Solution: We created a logo that suited our clients "less expensive" and "fun" custom jewllery, as well as her fashion conscious audience.

The Catering Factory Logo

Challenge: To re-design an existing logo that would better represent their up-scale catering business, in Orange County, California.

Solution: We created this logotype focusing on a legible script font, that symbolized elegance and affulence. We are also in the process of re-designing their website thecateringfactory.com.