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In all this digital noise, how do you stand out from your competitors website? Is your bounce rate high? This means that your website is not holding people’s attention long enough. In this article you will learn some tips on how to stay ahead of the competition and get your visitors to stay on your site longer.

The problem is that visitors are not staying on your website long enough to become customers. You might think that a fresh redesign is the answer to your problems. In this article I will show you how that is not all you need to do.

Here are 5 tips that I strongly recommend using…

#1 Make your Bios Unique

Make your bio relatable, include a photo that is not your typical headshot, and have your employees write their own bios in their own styles. Do not just include your professional history in bullet points (boring). Inject it with your personality and include something helpful like a link to your Spotify Playlist or Pinterest board. Check out this Pinterest Board https://www.pinterest.ca/sarahderagon/not-so-corporate-headshots/

#2 Add a Video to the Homepage

A great way to get people to stay longer on your website is to include a video on the homepage, and make it the first thing they see.

Do not make it too long, they did not come to your site in search of videos, keep it short and outline your values and beliefs. They want to get to know your brand and see if you are a compatible partner.

#3 Update Your Content Regularly

As your industry constantly changes and involves, so should your website. Without updating your website regularly you risk losing credibility with your potential and customers.

Maintaining a blog is a great way to drive traffic to your website via links on social media including LinkedIn, Facebook etc. Where ever your niche hangs out, you should be sharing your blog posts.

#4 Make Your Website Easy to Navigate

Having an easy to navigate website is key to it’s success and readability. Your website needs to get the user to where he/she wants to go easily and with only a few clicks.

Making some of the content and buttons prominent over other areas will guide the user to the right information, faster. Using headlines, chunked text, bullets and links makes your website easy to scan.

#5 Responsive Design is a Must

Over 50% of websites are now viewed on mobile devices. This means that your website needs to be designed with mobile in mind from from the get go. With the increase of smart phones, websites need to be accessible wherever the user is, and fully functional.

In conclusion, if you are thinking about doing a refresh of your website, do not just get a new design, go deeper and think about the 5 tips mentioned in this article to make your website stand out.

Need help finding out what your SMART goals and your audience goals are? We have a website worksheet you can fill out. After filling out the worksheet, we will contact you to dive deeper into your goals and really get to the bottom of WHY you need a website.

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